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Meet the mother & daughter team behind S&F

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Welcome to our first blog post! We wanted to tell you a little about us and the story behind S&F and why we are so passionate about our brand! 

As you have seen in our posts or maybe you’ve met us in store- we are a mother and daughter team- passionate about women entrepreneurs, fashion and creating a space for women like us to enjoy. 

We wanted to create a brand that supports ambitious women while giving them a shopping destination with premium brands and a little inspiration.  Online and in our boutique you will find pieces that we hand selected with our customer in mind.  We want our customer to feel confidently beautiful while she moves through her day.  We know that looking good should not be taboo, but we also know when you take time for yourself to look and feel good that shines through in all aspects of your life.  We represent women who want to be the best version of themselves.

So through our blog, you will meet inspirational women who are kicking ass, running businesses, building empires, doing amazing things in their communities, and following their dreams while looking fantastic in a cute pair of heels.


Alanna & Brianna, Founders


Simple and Feminine Founders

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